Cassie was looking to brand her fitness classes and wanted to have a logo designed, a website with class reservation system, a flyer to post around town, business cards, and multiple class punch cards.

Cassie wanted to create the brand with the colors fuchsia and teal. We presented several different logo designs and she selected the round logo with the heart as the background shown on this page. This logo works well because it encompasses her love for fitness. In addition to the logo, we created a Facebook cover photo to keep the branding cohesive.

We designed and developed a website that included a registration system for her students. This allows Cassie the flexibility to add, remove, and update classes easily. Her students can now register and cancel classes online as well as pay for their classes via PayPal.

To launch the new website, we created a tear-off flyer for Cassie. This flyer was printed in color and posted around town in local businesses. In addition to the flyers, we designed business cards to be handed out and multiple class combo cards for students looking to purchase multiple classes at once for a discount.

Cassie Wheeler, Owner and Instructor
Art Direction, Design, Functionality, Development, Printing
Interactive Website with Scheduling Component, Logo Design, Branding, Print
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