BabySpot was created during my studies at Bentley University. For one of our projects we needed to create a new business and my team created BabySpot.com, a subscription based parent portal.
BabySpot Full Page Handout
The full color, full page advertisements would be used to explain to expectant or current parents what BabySpot.com has to offer and why it is worth the investment.
BabySpot Full Page B&W Pull-Tab Sheet
To spread the word about BabySpot, I created a pull-tab full page black and white print out that would be placed in highly trafficked areas such as gyms, libraries, etc.
BabySpot Direct Mail Reminder Postcard
This direct mailer would be provided to doctor offices for free. Doctors could use these promotional postcards to remind parents of their upcoming appointments. These were important because they would give BabySpot.com an implied endorsement from the doctor's office, building brand awareness and trust.
- Bentley University, Services Marketing Course
- Art Direction, Design, Copy writing
- Development, Layout Design